ZOE CRITTENDEN
The style and sophistication of Crittenden, its Wine Centre and marketing direction is the work and passion of Zoe Crittenden.
Mum to Maia and Finn, Zoe first trained and worked as a teacher but then joined the family business in 2004 to support the future growth and manage all marketing activities.
Zoe works with the back of house team to manage events, the Wine Alliance and customer services, marketing, communication and much more.
After completing her university degree in psychology Zoe embarked upon a career in
Marketing – specifically Market Research.
She then went onto complete postgraduate studies in education and spent her twenties in the classroom as a secondary teacher.
Finally (and perhaps inevitably!) the pull to join the family business became too strong and she joined her Dad and brother in the mid 2000s back on the family vineyard.
Having always been a part of the family business in one way or another, from assisting with vineyard work as a teenager to working in the cellar door whilst completing her studies, it was an easy transition.
And naturally with a background in marketing this is where she was able to best make use of her skills. Zoe has been overseeing the marketing at Crittenden for 16 years now and alongside her brother Rollo takes care of the day to day operations at Crittenden, particularly focusing upon the Wine Centre and direct sales.
To be able to hang out with her family every day, with whippet Winnie at her feet, is all that Zoe could ask for!